We're getting stupid'r and it makes me sick.

You might think you're smart, but this one thing is working overtime to make YOU dumber...

In a nutshell,

Intelligence = ability to accomplish complex goals

And guess what?

That requires high levels of focus

So anything that kills your focus is also killing your intelligence (yep, making you stupid'r!)

And nothing kills your focus quite like your "smart" phone.

Fun fact: It's called a smartphone because its goal is to outsmart you—turning you into its meat slave, constantly sacrificing your happiness and prosperity to feed it attention.

But you can end this madness.

Today, I'm giving you my top hacks to show your phone who's boss.

So read on and reclaim sovereignty over your brain's most precious assets: focus, clarity, and bandwidth.

It's A Trap

I can't tell you how many times I've opened up Instagram just to check an innocent DM... only to spend the next 30-60 minutes mindlessly scrolling reels until something snaps me out of it.

These apps are designed to grab you and keep you stuck in an endless scroll.

They win when they maximize the time they consume in your life.

Because the more time you spend on the app, the more ads you see and the more money they make.

Yup. You get burned and Zucks gets a new yacht in the garage

I know this because I've spent $4+ million dollars buying these ads - to get you off your phone and into the real world on our ebikes instead.

But you don't need to put your phone in a blender to get your focus back. Try these instead -

3 Phone Hacks

1. Turn off notifications

Do you really need your phone to interrupt your work to tell you TravelBug_94 liked your post? Trust me it can wait.

Just go into your phone settings -> notifications and you'll see a whole list of apps.

I turned mine off for literally everything except the alarm systems at my home and office (those can't wait).

2. Do Not Disturb Mode

Put your phone on Do Not Disturb mode. This stops notifications for everything except important notifications you let through. You can add exceptions for your family, friends and people you meet in the real world.

Use it to filter out the few important calls and texts from all the noise. I've had my phone on silent and do not disturb for 4 years and will never look back.

3. Use a Focus App

My personal favorite is [BRICK]. It's a tile that you tap and it locks out all the apps you've deemed unproductive. The ONLY way to access those apps again is by tapping the brick again.

So the idea is you leave it on the fridge or at home... and even if you get the compulsion to check your IG - you'll need to wait, and be intentful about it.

For a free alternative, check out Screen Zen

The Nuclear Option

Ok you tried these out, but you're still hooked.

Welcome to my life.

Even with these hacks I'd catch myself reaching for my phone, even on quick trips to the restroom - surrendering my intelligence to my smarter-than-me phone.

The problem is while you're consuming content - you are unable to create, unable to accomplish goals - losing your intelligence.

We need to

Consume Less -> Create More

And we'll do his by going completely cold turkey.

NO Consumption. No swiping, no scrolling, no youtube, no instagram, no TV, no netflix. (consider even no books).

Just delete the apps - you can add them back when you're done.

It sounds hard, and it is for a couple days.

Then you'll be at home and you'll have this moment...

It's the moment when you finish a task.

Normally you'd turn on the TV, or scroll Instagram for a while

But you can't do those now.

INSTEAD - you wonder, "what now?"

And you realize you're free

You can do anything

This time doesn't belong to facebook

This time is YOURS, you own it

And NOW you get to choose how to spend it

Maybe you put some time into that neglected backyard project

Take your loved one out for an adventure

Stretch your tired back

Crack into writing a book of your own...

Who knows?

But if you want more out of life, and your phone takes up a significant amount of your time,

Try this out. Give it a shot for just 7 days and see how you feel

It's an amazing reset for your compulsion to check your phone

And a reminder of how great the power of boredom is...

It causes us to create, drives us to do new, interesting things!

I'm on day 11 of my 30 day consumption fast and it's been wonderful

I've invested more time into my business, my body, my relationships than I ever could without...

Why You're Hooked

If you want to learn more about why we're hooked to our phones, this book is a fantastic study.

It's extremely thought provoking... going off the deep end at some points, but well worth the read.

Read here

That's it for today

I hope you don't struggle with the phone like I do

But if you do I hope one of these tips was useful for you

So get out there and enjoy life and let me know if you have any questions or hacks of your own to share with me!

Rob Rast

President, Superhuman Bikes

PS: If you want an easy way to fight your phone. Consider ripping around on one of our awesome ebikes. I guarantee you'll forget all about instagram when you're adventuring through town.

Frequently Asked Questions

Have a question? We've got answers.

What's the best commuter ebike?

For daily commuting, the Babymaker II Pro is our most popular pick. It weighs just 35 lbs — light enough to carry up stairs or onto transit — and its Gates Carbon Belt Drive means virtually zero maintenance. A single charge gets you 20–70+ miles depending on assist level.

If you want cargo capacity and a more upright position, the Moonrider is a great alternative with dual racks and a Bafang mid-drive motor that handles hills with ease.

What's the best lightweight ebike?

The Babymaker II is our lightest model at just 33 lbs — significantly lighter than most ebikes on the market. Its minimalist frame and compact battery keep the weight down without sacrificing range or performance. Perfect if you need to carry it up stairs or store it under a desk.

Do I need a license to ride a Superhuman ebike?

In most US states, no license, registration, or insurance is required to ride an ebike — as long as it meets federal ebike classification standards. Most Superhuman models meet these requirements. Rules vary by state and municipality, so we recommend checking your local laws, especially for Class 3 bikes on trails or shared paths.

What's a fat tire ebike?

Fat tire ebikes feature oversized tires — typically 4 inches wide or more. Those wide tires give you more traction on loose surfaces like sand, gravel, and snow, better shock absorption, and increased stability at low speeds or in technical terrain. Great for riders who want to go off the beaten path or ride year-round regardless of conditions.

If you're looking for the best fat tire electric bike for all-terrain riding, the Superhuman Bikes Bomber is our top pick. The Bomber is a 750W scrambler-style fat tire ebike built to go anywhere — sand, trails, dirt roads, or city streets. It runs on a 48V 17Ah battery with 40+ miles of range, 20-inch fat tires for maximum grip, hydraulic brakes, dual suspension, a comfortable bench seat, and optional foot pegs for a moto-inspired feel. Available in multiple colors and two configurations, it's one of the most capable and versatile fat tire ebikes on the market.

What's the best ebike for beginners?

We recommend the Moonrider or the Photon for riders new to ebikes.

The Moonrider has a step-through frame (easy to mount and dismount), an intuitive mid-drive motor, and comes with front and rear racks so you can start using it for real errands right away. Its Shimano 10-speed lets you gradually learn how to blend pedal assist with gear selection.

The Photon is a great option if you want something lighter with a throttle option, so you can start by letting the bike do the work and increase your own pedaling input as you get comfortable. It ships 95% pre-assembled — front wheel, pedals, and handlebars and you're ready to ride. (And they glow in the dark!)

How long does shipping take?

All in-stock Superhuman bikes ship within 3–7 business days of order confirmation. You'll receive a tracking number via email once your order leaves our warehouse. For the most current availability on specific models, check the product page or contact our support team.

What's the longest range ebike in your lineup?

The Weapon leads the lineup with 70+ miles of range on its 840Wh battery — the highest-capacity battery we offer. The F5 Trail also carries an 840Wh battery and delivers 50+ miles per charge under typical conditions.

Real-world range depends on rider weight, terrain, wind, temperature, and how much you pedal vs. rely on the motor. Using lower assist levels and pedaling more actively will always extend your range.

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Rob's Top Picks 10/11

It's A Trap

3 Phone Hacks

The Nuclear Option

Why You're Hooked

Frequently Asked Questions